15,000 Years of Facetime for Office Max
Elfyourself.com from OfficeMax is a simple concept and an amazing example of something going viral. A user uploads their picture, uses their phone to record a greeting, and is transformed instantly into a dancing elf. I know a good viral concept when my own mother forwards it to me. Elfyourself has spent two years in a row at the top of Holiday Greeting sites. They have logged over 120 Million visitors who have created and forwarded over 75 million elves around the globe. Word of Elfyourself started as a small leak in the blogosphere and on social networks and made it all the way up to prime time coverage from USA Today, ABC World News, CNN, and the Today Show. Elfyourself is a genius concept which has fueled a combined time of more than 15,000 years of people creating elves and laughing at their friends, all framed by a holiday border and the OfficeMax Brand.
Tags: branding, Viral Marketing